Marketing agencies sell you leads. We book you high-value appointments.
We set up, run, and pay for ads, qualify every lead, and send you customers ready to book high dollar jobs.
Every lead, appointment, and job is exclusively for your business.
Most lead-gen services sell the same lead to 3 to 5 contractors at once. By the time you call, the homeowner has already heard from your competitors. With HomePick, every appointment we deliver is generated specifically for one business: yours.
The Angi / Thumbtack model
- One lead sold to 3 to 5 contractors at once
- You race to call before competitors do
- Homeowner is annoyed by 5 sales calls
- You pay for every "lead" whether it books or not
- Lowest bidder wins, margins compress
1 appointment, 1 contractor
- Every appointment is exclusive to your business
- No racing, no competing for the same homeowner
- Homeowner is expecting your call, not five
- You pay per booked appointment, not per shared lead
- You compete on the work, not on speed-to-phone
The lead-selling model is saturated. This isn't that.
Most lead-gen agencies sell you clicks, leads, or no-shows and tire-kickers. You absorb every dollar of waste. We flipped the model. You pay per qualified, high-value appointment.
No upfront ad spend
We run and pay for the ad campaigns. You don't see an ad invoice from HomePick. We absorb the cost of acquiring every lead, qualified or not.
No tire-kickers
We qualify and nurture every lead before it reaches you. You only see inquiries that pre-confirm need, budget, and timeline. The ones ready to book.
Aligned incentives
Pay per booked appointment, not per click or per lead. We invest in the ad spend, lead generation, and nurture up front. Our incentives are aligned with yours from day one.
From application to booked appointments, in four steps.
Apply
Two-minute form above. We review fit and respond within one business day.
Discovery + market research
We map your local market, identify the highest-AOV segments, and design a lead funnel built for your service area.
We run the ads
We design, launch, and optimize the campaigns. You see qualified leads, not invoices. We handle every touchpoint until the lead is ready to book.
You book the jobs
Ready-to-book customers reach you directly. You pay per booked appointment. The math works because we target high-AOV services.
See how we're driving junk removal jobs in Columbus, OH.
We launched CBUS Junk Removal to route high-intent local searches to a vetted Columbus crew. Click the preview to explore the live site.
CBUS Junk Removal
Columbus, OH. Junk, appliance, and furniture pickup. Fulfilled by Donkey Dumpster.
High-AOV residential services where the math works.
We're selective. The model only makes sense when your average job is north of $1,000. Below is what we currently take on. If yours isn't listed and your AOV is high, apply anyway.