Privacy Policy

1. Who we are

HomePick is a performance marketing service operated by Scalable Marketing ("HomePick," "we," "us," "our"). We provide pay-per-appointment marketing services for home services businesses. Our website is homepick.co.

2. Information we collect

Information you give us

When you submit our application form, we collect:

• Your full name
• Your business name
• Your email address and phone number
• Your service vertical and service area (city)
• Your current monthly ad spend (if any)
• Your goals for working with us
• Any other information you choose to share in free-text fields

Information we collect automatically

When you visit homepick.co, we and our service providers automatically collect:

• Page views and pages you visited
• Time spent on pages, clicks, scroll depth
• Referring URL and source of your visit (including UTM parameters and ad click IDs such as gclid, fbclid, msclkid)
• Device type, operating system, browser type and version
• IP address and approximate geographic location derived from it
• Cookies and similar technologies (see Section 5)

3. How we use your information

We use the information described above to:

• Process your application and contact you about it
• Provide marketing services if we proceed with a partnership
• Send you communications about HomePick, including service updates and related offerings
• Measure and attribute the performance of our own advertising
• Improve our website, services, and customer experience
• Detect and prevent fraud and abuse
• Comply with legal obligations

4. How we share your information

We share information only with the following categories of recipients:

• Customer relationship and form-handling tools. We use GoHighLevel (CRM) to receive and manage applications. Information you submit through our forms is stored in this system.
• Advertising and analytics providers. We use Google Ads, Google Analytics, Google Tag Manager, and (where applicable) Meta and LinkedIn advertising tools to measure ad performance. These providers may receive hashed identifiers (such as a hashed version of your email) and your IP address. We use enhanced conversion tracking to attribute ad spend to outcomes.
• Email and communication providers. We may use providers like Resend to send communications related to your application.
• Our staff and contractors. People who work for HomePick or Scalable Marketing may access your information to do their job.
• Legal and safety reasons. We may disclose information when required by law, to respond to legal process, or to protect rights, property, or safety.
• Business transfers. If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not sell your personal information for money. We may share data for advertising attribution purposes; under some state privacy laws this may be considered a "sale" or "sharing" of personal information, and you can opt out as described in Section 8.

5. Cookies and similar technologies

We use cookies and similar technologies for analytics, advertising attribution, and to remember your preferences. The cookies we set include:

• First-party attribution cookies (names prefixed homepick_) that store UTM parameters and ad click IDs so we can attribute conversions to the ad you clicked.
• Google Tag Manager and Google Analytics cookies used to measure site traffic and behavior.
• Google Ads and (where applicable) Meta and LinkedIn cookies used for ad conversion measurement and remarketing.

You can control cookies through your browser settings. Disabling cookies may impact site functionality.

6. How long we keep your information

We retain application data for as long as we have a business reason to keep it (typically up to seven years to comply with tax and accounting obligations), unless you ask us to delete it sooner. Analytics data is retained according to Google's standard retention settings.

7. Security

We use industry-standard administrative and technical measures to protect information against loss, misuse, and unauthorized access. No system is 100% secure; we cannot guarantee the security of information transmitted over the internet.

8. Your rights and choices

Marketing communications

You can opt out of marketing emails at any time by using the unsubscribe link in any email we send, or by emailing us at cole@scalablemarketing.com.

California residents (CCPA / CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect about you
• Request a copy of your personal information
• Request that we delete your personal information
• Request that we correct inaccurate personal information
• Opt out of the "sale" or "sharing" of your personal information
• Limit the use of sensitive personal information
• Not be discriminated against for exercising these rights

EEA, UK, and other regions

If you are in the European Economic Area, United Kingdom, or another region with comparable privacy laws, you have rights to access, rectify, erase, restrict, and object to our processing of your personal data, and to data portability. The legal basis for our processing is generally your consent (for marketing) or our legitimate interest in operating our business.

How to exercise your rights

To exercise any of these rights, email cole@scalablemarketing.com with the request and enough information for us to verify your identity. We will respond within the time required by applicable law.

9. Children

HomePick is a business-to-business service and is not directed to children under 13 (or under 16 in the EEA/UK). We do not knowingly collect personal information from children.

10. International data transfers

HomePick operates from the United States. If you access our site from outside the U.S., your information will be transferred to and processed in the U.S., which may have different data protection laws than your country.

11. Third-party links

Our site may link to third-party sites (such as our agency homepage). We are not responsible for the privacy practices of those sites. Please review their privacy policies.

12. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent change. Material changes will be communicated through the site or by email when appropriate.

13. Contact us

Questions about this Privacy Policy: cole@scalablemarketing.com